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Preneurs Den Talent agency The Sports Partnership officially launched today, offering management and PR for a roster of sporting names including Vodafone McLaren Mercedes F1 driver Jenson Button, BBC commentator David Coulthard, Chicago Bulls and Team GB player Luol Deng, and rising golf star Jake Shepherd. The company is a collaboration between Jenson and his management team, James Williamson and Richard Goddard, and includes the acquisition of Williamson's firm, Back to Front PR. In his role of Head of Motorsport, Jenson is working with young drivers to help develop their careers in the sport. The firm is also handling the running of Jenson's charity, The Jenson Button Trust.

Preneurs Den TV presenter and musician Myleene Klass is continuing her support for Save the Children by becoming an Ambassador. As part of her role, announced today, she is raising awareness to the charity's No Child Born to Die campaign, aimed at saving the lives of the eight million children under five who die every year from preventable illnesses. Myleene has just returned from her first international trip on behalf of Save the Children where she met with children and their families in Bangladesh receiving help from the charity.

Preneurs Den TV and radio presenter Max Rushden and actress Emer Kenny have appointed Multitude Media for PR representation. Max, who is best known for presenting Soccer AM, is working with the company to develop his profile over a broad range of media, utilising his expertise across a number of sports. Multitude Media will work with Emer to build her profile around her acting and writing work, including industry press.

Preneurs Den Spirit Music has announced that it has acquired the entire song catalogue for The Who and Pete Townshend. The deal includes rights to five decades of music written for The Who and a series of acclaimed solo albums. As well as the rights to the song catalogue, the partnership includes a multi-year consultancy agreement with Pete, meaning that they'll work together on everything from traditional catalogue promotion, film, television, advertising and new media licensing, brand partnerships and developing stage shows. The collaboration also includes a long-term publishing agreement for Pete's future work, including solo and The Who releases, and songs from Floss, Pete's new musical production.

Preneurs Den Rugby player George North has been named as the face of the 2012 World Book Day campaign in Wales. In the run up to March 1, more than 15,000 posters donning his face, as well as fellow teammate Rhys Priestland, are being displayed around Wales. World Book Day was designated by UNESCO as a worldwide celebration of books and reading, and is marked in over 100 countries around the globe. In Wales, thousands of children celebrate the day by participating in reading activities, such as bringing their favourite book to school or dressing up as their favourite book character.

Preneurs Den Jake and Dinos Chapman, Grayson Perry, Antony Gormley, Julian Opie, Patrick Hughes, Miles Aldridge, Eine and Frank Quitely are among over 40 artists and designers who have donated pieces to a charity exhibition, in aid of homelessness charity Shelter. Centring around the theme Up My Street, they have contributed pieces inspired by a street that has personal significance to them. The collection comprises photography, street art, sculptures, paintings and graphic designs, all of which is being auctioned after the exhibition concludes. It runs from March 5-8 at The Conningsby Gallery in London.

Preneurs Den Daisy Lowe has been revealed as the face of luxury goods company Lara Bohinc. The model, who has fronted campaigns for Marc Jacobs, Anna Sui and Peacocks, features in the spring/summer campaign depicting 'a glamorous woman who has returned home following a decadent party'. Bohinc, the company's creative director says, 'I was inspired by old Biba campaigns featuring cushions and fabrics scattered everywhere and girls plunged deep into their sofas, looking other worldly.'

Preneurs Den Amy Childs, Olly Murs, Jedward, Stacey Solomon, Zoe Salmon, Gemma Atkinson and Kirk Norcross have all teamed up with charity initiative Sport Relief to launch this year's t-shirt. The stars can all be seen modeling the tops in the campaign which launches today. Available now, the tees can be bought and personalised at any Sports Direct store or online, with proceeds going to the cause.

Preneurs Den Cabaret performer, producer and judge on Sky Living's Bigger Than... Paul L Martin has signed with RKM Communications. They are also handling publicity for his entertainment agency, Excess All Areas, which reps major tribute acts and look-a-likes. Charlotte Allen and Lucy Stone are the points of contact. Bigger Than... is currently airing on Wednesdays at 9pm, with each winning contestant being signed up to Paul's agency.

Preneurs Den Olivia Bell Management, which represents the likes of Noel Sullivan, Faye Tozer and Zoe Birkett, is changing location to a newly refurbished office on February 1. They will be based at 193 Wardour Street, London, W1F 8ZD. Emails and phone numbers remain the same.

Preneurs Den Tracey Emin, Jonathan Yeo, Gillian Wearing, Antony Gormley and Sir Anthony Caro are among the high profile artists creating new works on themes of isolation, property, security and space for The Crisis Commission exhibition to raise awareness of the rise in homelessness in society, and funds to support those affected by it. Held at Somerset House, London, from March 14 to April 22, the show also aims to highlight the capital's art scene by bringing together a host of contemporary artists who rarely or have never exhibited together. The project culminates in an auction of the works taking place at Christie's on May 3, with all proceeds going to UK homelessness charity Crisis.

Preneurs Den Ada Zanditon, Craig Lawrence and Louise Gray are among the designers taking part in the Pitney Bowes Pushing the Envelope 2012 campaign for the first time. They join other names from the fields of art, design, fashion, TV, theatre, film, sport and literature to design envelopes that are being sold to raise money for the National Literacy Trust, a charity that works in disadvantaged communities across the UK, helping people to gain the literacy skills they need for success and happiness throughout life. The designs are being sold on eBay from March 12-22 and other participants include Giles Deacon, Rob Ryan, Shirley Bassey, Stephen Fry and Judi Dench.

Preneurs Den Former England cricketer Phil Tufnell and London Marathon winner Mike Gratton are today calling on the people of Britain to take part in RelayGB. In aid of Brain Tumour UK, RelayGB is Britain's world record attempt for distance relay running, and aims to raise £500k for the cause. The event is taking place on May 4-23 and is attempting to break the current world record for long distance relay running at 1,923 miles.

Preneurs Den French actress Mylène Jampanoï has been announced as the face of Agent Provocateur's spring/summer campaign. She follows in the footsteps of other famous faces to front the brand including Daisy Lowe, Kate Moss and Paz de la Huerta. Creative director Sarah Shotton says Mylène was chosen 'because she has a feline sensuality that compliments her pin-up figure'.

Preneurs Den Former Celebrity Big Brother contestant and Waterloo Road actor Lucien Laviscount has announced plans to release his debut single. Lucien is the first artist to be signed to SK Records - a new label founded by Blue singer Simon Webbe. His first single is named Dance With You and features US rapper Mann. The song is released in April and the video for the track features his famous friends Matt D'Angelo, Ashley Walters and Geoff Bell.

Preneurs Den Made in Chelsea star Amber Atherton has signed with United Agents for representation. Her agent at the company is Matt Nicholls who also looks after the likes of Chloe Madeley and Kristina Rihanoff. Amber also has her own jewellery website, MyFlashTrash.

Preneurs Den Property expert Phil Spencer is launching a new game, Angry Buyers, which allows homebuyers to take out their frustration on estate agents, property lawyers and mortgage brokers by firing them out of a cannon. The online game, made in collaboration with In-Deed.net, offers the prize of getting your mortgage or rent paid for six months.

Preneurs Den Actress and model Kelly Brook has announced a new homeware range with Argos. The range consists of two collections; Hawaiian and Wish You Wear Here, and includes duvet sets, throws and cushions. Prices range from £12.99-£34.99 and Kelly says she drew inspiration for the line from 'staying in hotels, looking at Marilyn Monroe photos and 50s polka dots'. Kelly's partnership with Argos comes as part of a long line of celebrity collaborations with the brand including the recent childrenswear collection by Emma Bunton.

Preneurs Den Manchester City midfielder Nigel de Jong has inked a sponsorship deal with PUMA. Nigel will wear the sportswear brand's PowerCat 1.12 boots on pitch and says, 'I'm really happy to be beginning this journey with PUMA. I need a boot that I am comfortable with and the PowerCat 1.12 gives me the power and confidence to play at my best. I'm already enjoying working with the brand and they have some big plans ahead. This is just the beginning.'

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Preneurs Den Irish TV presenter Amanda Byram, best known for hosting BBC1's Total Wipeout, has partnered with British Military Fitness during January to promote the benefits of taking part in outdoor fitness classes. The organisation is the UK's number one provider of outdoor fitness classes in 120 parks and outdoor spaces across the UK.

Preneurs Den American actress Jessica Alba has launched The Honest Company, an eco-friendly line of family essentials available for a monthly subscription. It is a service for parents, by parents, and aims to provide them with products which are environmentally-friendly but ones which also work effectively. The line includes diapers, wipes, bath/skin care, and household cleaning products all made from natural, non-toxic ingredients and packaged using modern designs. The products are curated into personalised bundles and automatically sent out each month. Jessica co-founded her new venture with former Healthy Child Healthy World CEO Christopher Gavigan, ShoeDazzle.com founder Brian Lee and PriceGrabber.com executive Sean Kane.

Preneurs Den Lauren Laverne, Caitlin Moran, Miquita Oliver, Caroline Flack, Dawn Porter, Gemma Cairney, Grace Dent, Cherry Healey, Brix Smith-Start and Jo Good have teamed up to launch Oxfam's new fundraising campaign. The Get-together launch, which took place last night, encourages women in the UK to join forces and hold fundraising events for International Women's Day on March 8. The charity hopes to raise money to support women living in poverty around the world.

Preneurs Den Grey Goose vodka has signed professional golfer Matt Kuchar to represent the brand. From this month, Matt is serving as the official spokesperson for the Grey Goose golf programme and appearing in the premiere episode of Grey Goose 19th Hole, a new TV show on the Golf Channel, airing January 26. Matt is also representing the brand by supporting retail point of sale, hosting meet-and-greet sessions at PGA Tour events, and helping develop Grey Goose Collection golf apparel

Preneurs Den Utilities company npower and The Football League Trust are partnering to encourage young people to consider a career in football, by highlighting the variety of roles available in the national sport. What's Your Goal? 2012 invites school children in years seven to 11 to submit a CV and video demonstrating their enthusiasm for the sport, for a chance to win one of 300 work experience placements on offer. An 11-strong Dream Team, led by Karren Brady and Robbie Savage, and including Sky Sports presenter Clare Tomlinson, Cardiff City FC manager Malky MacKay, and match photographer John Sibley, are among those volunteering their time to the initiative.